Bakery Equipment Website: A 2019 Project Note

24 October, 2019 Website Dev Portfolio Views: 444
No comments

Originally published October 24, 2019; updated November 7, 2026. This is a historical project note, not a claim about current site features or business results.

In 2019 I documented an update to a website for a family bakery- and confectionery-equipment business. The project brief was to make equipment easier to explore and to present the company’s services alongside its product catalogue.

Interface shown in the archive

The original screenshot shows category navigation, product discovery and a homepage that combines editorial content with catalogue entry points. These are visible design choices, not evidence of search rankings or purchase conversion.

Historical bakery equipment website shown on desktop tablet and phone
Original project screenshot from 2019; current site design may differ.

What remains relevant

  • Organize products around the questions buyers ask before contacting sales.
  • Make service information easy to find without obscuring the catalogue.
  • Review navigation and product detail pages on narrow screens.
  • Measure enquiries and improve copy from real customer feedback rather than assuming a fixed conversion rate.

The business website is currently reachable, but this screenshot is a record of its 2019 version, not a statement about its present implementation.

Browse the historical website portfolio.

Tags:

Subscribe
Notify of
Log in with: 
guest
0 Comments
Oldest
Newest Most Voted
Inline Feedbacks
View all comments